Thursday, April 25, 2013

Starwood Hotels (Westin, Sheraton, Aloft) have an interesting Microeconomics experiment going on---Buy one night at the regular price and get 2 more nights at the dollar equivalent of your birth year.

Just saw this at Freakonomics.  Starwood Hotels (Westin, Sheraton, Aloft) has a unique promotion going on.

If you pay the Regular Rate for the first night, you the second and third nights at the dollar equivalent of the last two digits of your birth year.

For instance, I would pay $235 + 60 + 60 =  $355.00 or $118.33 per night.  Not bad for a Westin hotel!

Interesting strategy. The older you are the less you pay.   A form of discrimination that only an economist/economics teacher could love.

Here is an example from the Dallas area.  Go HERE to find a hotel in your area.


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