Here is a short summation of the findings from a VISA survey where this graphic came from (found HERE).
Spending on the annual high school ritual of the prom continues to outpace inflation and grew for
the second straight year, hitting an average of $1,139 per family in 2013, results from a new
survey released today by Visa Inc. show. That represents an increase of 5% from the $1,078 that
American families who have a teenager attending a prom spent on all aspects of the dance in
Visa’s prom survey also revealed some interesting regional and economic disparities. For the
second year in a row, the Northeast led the nation in spending, with the Midwest spending the
least. Regionally, the survey found:
Northeastern families will spend an average of $1,528;•
Southern families will spend an average of $1,203;•
Western families will spend an average of $1,079; and•
Midwestern families will spend an average of $722.
One troubling statistic is that parents surveyed who fell in the lower income brackets (less than
$50,000 a year) plan to spend more than the national average, $1,245, while parents who make
over $50,000 will spend an average of $1,129. Additionally, single parents plan to spend $1,563,
almost double the amount that married parents plan to spend at $770.