Saturday, November 6, 2010

Who can afford to spend millions to promote the eating of cheese AND spend millions to discourage the eating of cheese??...I guess you already guessed...

We are used to contradictions when it comes to Federal Govt policies, such as providing tobacco farmers with millions in subsidies to grow tobacco while also spending millions on anti-smoking programs (What? You did not know that??).  Here is another--Spending money to promote the consumption of cheese while spending money on anti-obesity programs.

NYTIMES: While Warning About Fat, U.S. Pushes Sales of Cheese
""Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies. Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.

Consumers devoured the cheesier pizza, and sales soared by double digits. “This partnership is clearly working,” Brandon Solano, the Domino’s vice president for brand innovation, said in a statement to The New York Times.

But as healthy as this pizza has been for Domino’s, one slice contains as much as two-thirds of a day’s maximum recommended amount of saturated fat, which has been linked to heart disease and is high in calories.
And Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the United States Department of Agriculture — the same agency at the center of a federal anti-obesity drive that discourages over-consumption of some of the very foods Dairy Management is vigorously promoting.

Urged on by government warnings about saturated fat, Americans have been moving toward low-fat milk for decades, leaving a surplus of whole milk and milk fat. Yet the government, through Dairy Management, is engaged in an effort to find ways to get dairy back into Americans’ diets, primarily through cheese. .."
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