Tuesday, October 5, 2010

Nom Nom Nom, Crinkle Crinkle Crinkle...Sunchips is taking the crinkle out of the crinkle...

NomNomNomNom, Crinkle Crinkle Crinkle...Oh, here I am...The makers of Sunchips are changing the chip bags to less noisy ones.  It is no big irritant to me, but apparently to sound sensitive people it is a real problem.  A nice example of a business responding to customer complaints/dissatisfaction in "their own self-interest".  . 

""Roughly 18 months after Frito-Lay, with great fanfare, launched a biodegradable SunChips bag made from plant material that was billed as 100% compostable, the company is yanking the noisy material from the packages of five of six SunChips flavors immediately.
The company is returning them to their former bags that can't be recycled — but won't wake the neighbors — while it works frantically to come up with a new, quieter eco-friendly bag.
The noise of the bag — due to an unusual molecular structure that makes the bag more rigid — has been compared to everything from lawnmowers to jet engines. There's even an active Facebook group with more than 44,000 friends that goes by the name of "Sorry But I Can't Hear You Over This SunChips Bag."
"Clearly, we'd received consumer feedback that it was noisy," says Aurora Gonzalez, a Frito-Lay spokeswoman. "We recognized from the beginning that the bag felt, looked and sounded different..."(Source HERE)
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