Saturday, February 22, 2014

Interesting graph showing the decline of the Mini-van era and the rise of the "Suburban Assault Vehicle'. Even with our cars we have asked to be Super-Sized.

Here is a graph (from Statista) of the Market Share of Domestic"Light Trucks" sold in the US from 1990 to 2012.  Instructively, it color codes the type of truck by body type and/or size.  See the key below.

I highlight a portion of of the market share in 1990 and 2013 (in RED) that interested me the most.

I see the rise of the "Suburban Assault Vehicles" (Lt Blue and Purple) for the soccer moms and dads and the decline of the Mini-van era (Green).  

You can see by the by 2012 the market for small to mid-sized trucks has become so small they are just a trace of the whole market.

The market share for "Large Trucks" has remained pretty constant at about 28% (give or take).

In terms of this class of vehicles, Americans have emphatically declared:  SUPER-SIZE ME!


  1. Oh! Tell me about Statista...

    I followed your link & saw the graph there, but everything else seems to be self-promotion. Do I have to sign up there in order to access their data?

    1. It is a terrific site with LOTS of graphs on just about every topic. You can sign up for free and have access to, what they say, about 10% of what they have.

      There is plenty of Free Stuff that satisfies me. With a subscription they really drill down deeper in the data that we get to see for nothing. Too expensive for my needs. The surface stuff works for me and promotes conversation with students about various topics dealing with business/economics.

      They don't send me any marketing e-mails at all so it is not a spam site.


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