Saturday, February 22, 2014

Interesting graph showing the decline of the Mini-van era and the rise of the "Suburban Assault Vehicle'. Even with our cars we have asked to be Super-Sized.

Here is a graph (from Statista) of the Market Share of Domestic"Light Trucks" sold in the US from 1990 to 2012.  Instructively, it color codes the type of truck by body type and/or size.  See the key below.

I highlight a portion of of the market share in 1990 and 2013 (in RED) that interested me the most.

I see the rise of the "Suburban Assault Vehicles" (Lt Blue and Purple) for the soccer moms and dads and the decline of the Mini-van era (Green).  

You can see by the by 2012 the market for small to mid-sized trucks has become so small they are just a trace of the whole market.

The market share for "Large Trucks" has remained pretty constant at about 28% (give or take).

In terms of this class of vehicles, Americans have emphatically declared:  SUPER-SIZE ME!


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