Without fail trucks and SUV's have been the top sellers for quite sometime. I think it you asked most people they would say passenger-type cars (2 door and/or 4 door) were by far the best-sellers.
We underestimate the value of trucks/SUV's as a family vehicle AND one used for business purposes. From personal observation, I believe the two are mixed quite often and the US government through the tax code is very helpful in this regard.
I came across this link from an accountant informing clients of the advantageous tax benefit from the purchase of an truck/SUV for businesses purposes (link courtesy of Economix). The accountant gives a nice example of how this works to the vehicle owners advantage:
"...For example, if you bought a new SUV over the 6,000 pound limit for $70,000 and use it 100% for business, you would be able to expense the $25,000 immediately under “section 179” and $22,500 immediately under the 50% bonus depreciation rules. The remaining adjusted basis of $22,500 is then eligible in 2013 for a depreciation deduction of $4,500. This brings your total 2013 deduction on a $70,000 purchase to $52,000..."
So, the owner the vehicle will be able to reduce their taxable income by $52,000 in the year they purchase the vehicle. If they were in the 25% tax bracket (could be a lower or higher bracket) that means their income tax bill will be reduced by $13,000.
This particular tax "break", created by the political system and administered through the tax code, has two goals. One, it lowers the cost of purchasing a work vehicle that allows a business to presumably be more productive. Two, it helps the auto manufacturers (and dealers) to produced and sell more trucks and SUV's.
This is a tax break that has been subject to lots of abuse. A person who buys a truck/SUV and uses it for at least 50% of the time for business purposes is eligible for a tax deduction as well (around $11,500). Go HERE for a simple explanation of how this works.
That would amount to several thousand dollars in income tax savings for someone who can justify using the vehicle 51% of the time for a business purpose. The other 49% can be for personal use.
Remember that the next time you see a work truck/SUV (blue collar OR white collar) parked at the ball field or some place other than a work site and used for personal reasons.
I am not judging this (or am I?). Only suggesting this COULD BE a contributing reason trucks and SUV's are top sellers.