Tuesday, June 28, 2011

That did not take long...The Tom Tom navigator has been effectively "Creatively Destroyed"..

The Tom Tom came to market in 2002 and the writing is on the wall (or LCD/LED screen) for its demise.  The "Smart Phone" is rapidly consolidating the sheer number of separate devices we currently use into one hand-held device.  I marvel at the changes I have seen in my lifetime (51 years), more specifically in the last 20 years. 

Smart Phones Sting Tom Tom
""Dutch navigation-system maker TomTom NV cut its sales forecast for the second time in two months, an indication that smartphones are eating into the market for standalone navigation devices more quickly than expected.

TomTom pointed to the crumbling North American market for personal-navigation devices, which it now expects will shrink by 30% this year.

Smartphone use, meanwhile, keeps growing. Some 72.5 million people in the U.S. owned smartphones as of the first three months of 2011, up 15% from the fourth quarter, according to market tracker comScore.

Increasingly powerful phones are disrupting the markets for a number of portable devices. Makers of videogame players, digital cameras and hand-held video recorders all are feeling some pressure. Hand-held GPS devices have become a particularly hard sell.""
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