Sunday, May 15, 2011

"Do you want fries with that?" will soon be a phrase of the past...Is this a good thing???

McDonald's is adopting point of sale technology in it's European restaurants that will reduce the need for labor, at the margin.  Touchscreens for ordering and swipe card technology for payment will be installed.  It is inevitable that in the near future we will order our fast food in this manner.  The writing (or source code) is on the wall for low-skilled labor in this country.  The nature of work is changing and I am not sure as a nation we fully get that yet...

McDonald’s to shake up food ordering system

""McDonald’s is to change the way customers order its meals in Europe, partly replacing cashiers and the use of banknotes at its 7,000 fast-food restaurants in the region with touchscreen terminals and swipe cards.

Mr Easterbrook said that the changes would make life easier for consumers as well as improve efficiency, with average transactions three to four seconds shorter for each customer. McDonald’s European stores serve 2m customers a day.

Weiky Filho, a student enjoying a burger at McDonald’s in Wimbledon, London, was in favour of the changes. “You don’t need to communicate with staff and it would be much quicker,” he said.

But Joe Surkitz, 21, was less convinced. “I’m looking for work and if there’s more machines doing jobs I’ll find it harder. Plus you won’t get service with a smile.”
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