Tiger Woods "Apology"--Feel Manipulated?

I guess I am getting old and cynical OR I am maybe I am just more adept at seeing through things and looking for an "angle" (thank you Frederic Bastiat!). While his apology may have been sincere the atmosphere was not.  Speech probably prepared by experts and certainly the whole room was choreographed...Why can't people just be direct and honest in situations like this?  Blahhh!!! I am out on Tiger Woods and his entourage...A quick analysis of "the room" is below...If you are going to be in Public Relations or Marketing this will be of interest to you....